I make complex products feel clear, useful, and human.

Selected work / 01–04

Product strategy, research, interaction design, and systems thinking—shown through decisions and outcomes.

Dufresne · 2022

Dufresne commerce

I redesigned key moments in Dufresne’s furniture-buying journey so customers could understand services, financing, and delivery without losing momentum.

Journey mappingExperience auditConcept validation

lululemon · 2024

Shop the Look

I designed an accessible shoppable-image system that let guests identify and buy products directly from campaign imagery—without breaking the story.

Moderated testingFirst-click testingAccessibility research

lululemon · 2025

Outfit Inspiration

I redesigned an AI-assisted outfit component so guests could understand a complete look at a glance and confidently shop more than one item.

Co-creation workshopConcept sortingInteraction design

lululemon · 2023

Outfitting strategy

I created an end-to-end product strategy that connected inspiration, product discovery, and multi-item purchase behavior across the guest journey.

Opportunity mappingExperience principlesCapability planning

How I work / 05

Clear thinking before polished screens.

Frame the decision

Define the customer problem, business constraint, and evidence needed to move forward.

Make thinking visible

Use journeys, prototypes, and principles to align teams around trade-offs—not personal taste.

Design for the system

Build resilient patterns that work across content, devices, accessibility needs, and future states.

Have a complex product problem?

Let’s make it clear. ↗